Archive - Creative Intelligence

The Steps to Great Color: Part 2

The color process can feel stressful and chaotic, but it absolutely does not need to. Over the years, I’ve worked with clients to turn it into something…

Jun 24

The Steps to Great Color: Part 1

Is your color process a struggle? One thing I’ve learned in 2+ decades of working on color, is that the color process brings up a lot of emotions and…

Jun 10 •

May 2025

10 Reasons Why Color Matters

I love a good list - and of course, color.

May 22 •

April 2025

That "Quick" Color Project? It's Not That Simple

A few weeks ago, a brand founder reached out with a request:

Apr 8 •

March 2025

Don’t Funk Up Your Color Functionality

I was recently reminded that color can mess up the functionality of a product just as easily as it can benefit it.

Mar 11 •

January 2025

How Big Should Your Color Palette Be?

Does size matter? When it comes to a color palette, it certainly does. A right-sized color palette has a distinct point-of-view that is understandable…

Jan 28 •

December 2024

Gifts for Color Lovers

This month, in honor of the holidays, I’m shaking up the normal format. Instead of focusing on a particular aspect of trend + color design, I’m sharing…

Dec 3, 2024 •

November 2024

The Smart Way to Simplify + Strengthen Your Color Strategy

One of the smartest ways you can improve your color strategy is to design your color palette in tandem with your color merchandising plan.

Nov 12, 2024 •

October 2024

When Color is Too Much Color

When a brand bombards consumers with new colors, it signals a lack of strategy. Random and excessive color drops that are not rooted in a brand story or…

Oct 8, 2024 •

September 2024

Using Retailer Insights in your Color Strategy

Retailers can be a tremendous source of valuable insights for brands. When a brand cultivates relationships with its trusted retailers, it leads to…

Sep 10, 2024 •

August 2024

How to Improve the Color Process

Color isn’t a straightforward problem with a single correct solution. It’s a nuanced, intricate puzzle where a change in any one piece affects the…

Aug 14, 2024 •

June 2024

Color Trend: Neutrals + Quiet Colors

Neutrals and quiet colors have been rising in significance for the last few seasons. Now a key color trend, these hues are expected to gain prevalence…

Jun 11, 2024 •

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