I’m glad you’re here.

Creative Intelligence is a 1-2x a month newsletter about color design and trend strategy. Each issue shares actionable, helpful insight about creative strategy – tips that truly build success.

I’m Dawn Rae Knoth, Color Designer + Trend Strategist with over 20+ years’ experience. (I go by “Dawn Rae” – it’s one of those two-word Southern names.) I started Creative Intelligence to build more understanding, conversation, and community in the color and trend space.

I believe that the most meaningful connections between brands and consumers are created around shared emotional experiences and values. In my work, I help clients implement engaging, functional visions that elevate a brand’s purpose, position, and engagement.

I love what I do.

I want to make this newsletter valuable to you. Let me know what you want to talk about - a question you have or a topic you’d love to learn more about.


Dawn Rae


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monthly insights about color design + trend strategy by Dawn Rae Knoth


Dawn Rae Knoth

Color Designer | Trend Strategist