When a brand bombards consumers with new colors, it signals a lack of strategy. Random and excessive color drops that are not rooted in a brand story or purpose, feel arbitrary, scattered, and eventually, desperate. Rather than helping to achieve the goal of gaining sales or interest, this chaotic approach leads to confusion, brand fatigue, and ultimately, the devaluation of the brand itself.
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When Color is Too Much Color
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When a brand bombards consumers with new colors, it signals a lack of strategy. Random and excessive color drops that are not rooted in a brand story or purpose, feel arbitrary, scattered, and eventually, desperate. Rather than helping to achieve the goal of gaining sales or interest, this chaotic approach leads to confusion, brand fatigue, and ultimately, the devaluation of the brand itself.