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The Steps to Great Color: Part 1
Is your color process a struggle? One thing I’ve learned in 2+ decades of working on color, is that the color process brings up a lot of emotions and…
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Dawn Rae Knoth
10 Reasons Why Color Matters
I love a good list - and of course, color.
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Dawn Rae Knoth
That "Quick" Color Project? It's Not That Simple
A few weeks ago, a brand founder reached out with a request:
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Dawn Rae Knoth
Don’t Funk Up Your Color Functionality
I was recently reminded that color can mess up the functionality of a product just as easily as it can benefit it.
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Dawn Rae Knoth
1
How Big Should Your Color Palette Be?
Does size matter? When it comes to a color palette, it certainly does. A right-sized color palette has a distinct point-of-view that is understandable…
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Dawn Rae Knoth
Gifts for Color Lovers
This month, in honor of the holidays, I’m shaking up the normal format. Instead of focusing on a particular aspect of trend + color design, I’m sharing…
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Dawn Rae Knoth
The Smart Way to Simplify + Strengthen Your Color Strategy
One of the smartest ways you can improve your color strategy is to design your color palette in tandem with your color merchandising plan.
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Dawn Rae Knoth
2
When Color is Too Much Color
When a brand bombards consumers with new colors, it signals a lack of strategy. Random and excessive color drops that are not rooted in a brand story or…
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Dawn Rae Knoth
Using Retailer Insights in your Color Strategy
Retailers can be a tremendous source of valuable insights for brands. When a brand cultivates relationships with its trusted retailers, it leads to…
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Dawn Rae Knoth
Creative Intelligence
Creative Intelligence
monthly insights about color design + trend forecasting
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